
This is a good idea, first it has its own brand(most online shops don't have their own brand), so customers may think it is more reliable and convenientto buy things here.There provides a wide variety costumes for defferent people, and it is not just a shop online, there is also a real shop wich is in London, people can try the costume on and see what it really looks like. Everything in this shop must be special and colour, then it will be attractive to people, especially children and girls. But, although it is a good idea for people to hire costumes, it may be causes some problem, like, the costume which is always hired will be damaged or dirty easily, most customer may be unhappy to hire the costume like that, and otfen clean the costume will cost a lot.
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