Well, I think this is a good business idea for farmers. Vending machine is always a good tool to earn money, it don't need too much space, this saves owners money and energy because they don't have to spend a lot of time selling products to customers directly.
People see snack vending machines everyday, usually no matter where they go. But they don't see vending machines which sell fresh milk, eggs, butter, cheese, potatoes and sausages. This idea is creative and innovative, customers are usually attracted by that kind of vending machines and psychologically they think those things in vending machines usually cheaper, so there are more reasons to attract people to buy. Another amazing benefit of the vending machine is it works 24 hours a day, this makes the business more competitive because not all the suppermarkets open for 24 hours and they close very early on Sunday. Vending machines really reduce costs, they don't require training, supervision, or motivation, it is very very convinient for farmers. Therefor, the investment of vending machines won't be so expensive, selling those kinds of product must average a very impressive gross profit and the return on capital must be high. Aslo, the important thing is the farmers won't worry the cash-flow problem and bad debts, becasue vending machines only products by cash.
However, people may doub the quality of the food in the vending machine and this is difficult to develop customers loyalty because it is lack of communication between the company and customers
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