2. market segmentation---A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
3. Brand positioning---When a new brand appears in the market, the consumer gets acquainted with it and starts collecting information about it. On the basis of this information the consumer creates an opinion of the brand and establishes a beand image.
4. Advertising elasticity---Advertising elasticity of demand is the change in sales that results from each monetary unit (e.g. each pound or dollar) that is spend on advertising.
5. Cash flow---Cash flow (also called net cash flow) is the balance of the amounts of cash being received and paid by a business during a defined period of time, sometimes tied to a specific project.
6. Loss leader---A loss leader or leader is a product sold at a low price (at cost or below cost) to stimulate other, profitable sales.
7. Adverse variance---It is the difference between actual and budgeted spend. Managers look at variances to help them understand and control business performance.
8. Net profit margin---Profit margin, Net Margin, Net profit margin or Net Profit Ratio all refer to a measure of profitability, it is calculated by finding the net profit as a percentage of the revenue :
9. Organizational structure---An organizational structure is a mostly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim.
10.Off the job training---Off the job training involves employees taking training courses away from their place of work. This is often also referred to as "formal training".
11. On the job training---Employee training at the place of work while he or she is doing the actual job.
* P.S. Here's a business dictionary!! It is very useful!!
1 comment:
why did you not come to dinner? I booked a table and waited!
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