Report: How Can EF Increase Profit

EF Education First is the world’s largest private education company, with a group of fifteen subsidiaries and non-profit organizations centered around language learning, educational travel, cultural exchange and academic programs. EF has over 29,000 employees, teachers and volunteers, with offices and schools in over 50 countries.

How does this company increase its profit?


Advertising


EF has a definitely perfect website, which introduces us how wonderful the courses they have, how great the teachers they have, how good the facilities they have, how successful the students have and etc.
EF schools are located around the world, the most of student who choose EF school are preparing to study abroad, and the schools are far away from them, so, the website must be a very good channel for them to know EF schools. Therefore, website is very important for EF company, they have to make the website perfect that make viewers deeply the school is really like that.
They put videos, a lot of pictures of students' life and the beatiful scenario outside EF, aslo they have wrote somethinf like guarantee of success, for example, "100% of our successfully graduating students have gained entry into one of our 150 partner universities, or won palces at anotheer top-ranked university" and "The Times recently ranked the UK top 100 universities. Of those universities listed in the top 30, our students have gone on to study at all of them! More than 50% of last year's A-Level Programme graduates had offers from the top 10 universities including Oxford and Cambridge." This kind of information extremely attracts forein students and I think if we put "10 EF students go to Oxford Univercity", we will have 100 more new students this year ! :)



Staff Training


The Agent staff plays a very important role. No different with insurance agent, the EF agent should have quite wonderful salesmanship. Especially they have to perfome very good when parents and students come to ask about the information. Because sometimes they are the only bridge between the parents and the school, their behavior may directly affect the parents' decision.



Cafeteria


Every student must eat (although some of them are on diet ^^), cafeteria beings considerable profits, and the price is getting more and more expensive now, the number of students who buy things in the cafeteria never reduce. Because cafeteria is located in the school, this is also a place where students get together to study or chat. The cafeteria may introduce more sorts of food and drinks, and provide something like daily special to attract more students. They also can hire part-time worker, such as students, becasue they are not highly paid.



Reputation


As i mentioned before, EF is the world’s largest private education company, it has huge popularity and experience. The reason for most of the parants send their children to EF school might be EF's good reputation, and most of the stdents are language students, so they normally don't find out the turth of EF. Although they are disapointed or regret their dicision, they just stay there for several weeks, not like me!