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Little drops of water, little grains of sand, Make the mighty ocean and the pleasant land. Little deeds of kindness, little words of love, Help to make earth happy like the heaven above.

Monday, January 12, 2009

I'M BACK!

OK OK OKOKOK~~ >0<
I start my blog again after a long long break = =, (see,~I do not stop doing it!!)

This week we did a revision, so now i want to coordinate what I revised here.

1) Entrepernuer
Company-shareholder -----divide
-----profits

2) Profits
Decrease cost( increase produtivity)
Increase Revenue( marketing mix)
Change price

3) Price
Elasticity
1,PED
2,PES
3,XED
4,YED
5,ADVERTISING

4) Stakeholder
1, local community
2,suppliers
3,retailer
4,trade union
5,employment
6,government
7,comptitor
8,customer
9,shareholder

5) Local community
-multilier effect
-emplyment

Suppliers
-increase oders
-regular payment
-stock

Retailers---------------------Merge(horizontal,vertical,lateral,conglorate)
-high market
-national advertising
- quality

Trade Union
-wages
- power
- decease redundancy

Government
1,increase GDP
2,decrease unemployment
3,decrease inflation
4,balance of payment

Competitors
-FAIR

Customers
-low price
-high quality----SQA
--quality circle
--TQM
--KAIZEN

Share prices
- Market Growth

Frachisee
-frachise -------profit
-regular income
-name treputation


6) PROFITS
-----Balance sheet --Assets
--Capital
--Liability

7) Market Niche
characterise:
1,small group
2, inelastic
3, little competition- MONOPOLY
4, high price

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